Kidney Disease Campaign
April 2012- June 2012
Chronic Kidney Disease (CKD) is potentially devastating condition that receives little attention in the African-American community. High rates of diabetes, heart disease and high blood pressure in African Americans place them at an increased risk of developing kidney failure and requiring dialysis treatment or a transplant. While the health profession has been successful in communicating the burden of disease and associated risks for diabetes, heart disease and high blood pressure in this population, less attention has been given to the harmful effects of Kidney Disease.
African American account for 29 percent of patients treated for kidney failure in the United States, yet make up only 14 percent of the total population. African Americans develop kidney failure at an earlier age than their white counterparts, with an average age of treatment at 56 and 66 respectively Diabetes is the leading cause of kidney failure in this population, with high blood pressure a close second.
The goal of this project is to increase awareness and provide education on kidney disease and its disproportionate impact on African Americans. The project also seeks to identify, through self assessment. individuals that may be at a high risk for developing kidney disease and provide additional resources to facilitate successful prevention and/or management of disease.
The online campaign is designed to provide education, awareness, and resources that can be solicited by the participant at their convenience (website/facebook/twitter), as times is often an impediment to attending health education courses.
Alexander Thomas Jr